Simple - Peluro


“Simplicity is the ultimate sophistication”. The man who said this was one of the greatest artists and designers in history - Leonardo da Vinci. 

Without loudly proclaiming itself, simple items often capture our attention by providing something pure.

Hidden within the calm exterior of simplicity is a subtle sophistication and understated beauty.

Simple things do not demand our attention, but rather they lure us in with a seduction that grows stronger as we move closer. A great example of this is a Rothko painting, with its simple exterior that grows ever more nuanced as one gazes deeper into the colors. 

At Peluro, our simple colors and design create a similar effect. Having stripped away everything unnecessary, we are left with clean lines and colors that possess subtle depth and sophistication. 

Another characteristic of simplicity in fashion is its natural versatility. 

With simple items, matching colors and choosing what to wear feels effortless. 

Reducing the number of choices in our daily lives is freeing and enables us to utilize our mental energy on matters of greater importance. 

Lastly, simplicity often leads to better results. Simple items possess very few characteristics and require increased focus to ensure that each detail is just right. 

An example of this can be found in the words of the French philosopher and mathematician Blaise Pascal, who famously wrote: “I would have written a shorter letter, but I did not have the time.” 

Simplicity can be hard, but it’s worth it. 


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