We started Peluro to create a men’s clothing brand with a focus on simple and classic design, a commitment to quality materials, and a belief that greatness is found in the simplest of details.

With too much fashion being about breaking boundaries and creating new trends, we wanted to bring back what made fashion great in the first place. We wanted to bring back that simply classic look that's too hard to find with the quality you deserve.

Combining simple designs with classic style, we start with the absolute basics and add just enough to make each item feel complete. Underpinning everything we do is high-quality, natural materials that look and feel great. 

We believe in the beauty of simplicity. 

We believe that classic can be cool. 

We believe great products begin with quality materials.